That's just me here.
Or am I the sum of all my work?
Anyway, hello. I am Kalpit, a Senior Creative based in Dubai, working across art direction, creative strategy and brand identity.
I took Careem Pay from 12% brand awareness to 53% in one campaign cycle. It started with a research finding: people did not trust their grocery app with their money. I built the case for separating Pay from the master brand, presented it to the executive team, then created the identity and art directed the launch campaign that moved the number.
Seventeen years in, that is still the work I want. Brands with something to prove, and ownership from the first insight to the final frame. My foundation is art direction and visual storytelling, and over time that's expanded into brand and creative strategy, team management and shaping the brief itself.
